The Growing Importance of Business Intelligence (BI)

03 Mar The Growing Importance of Business Intelligence (BI)

As the world moves forward, business intelligence (BI) becomes more important for helping your business keep up with modern necessities and trends. BI can help you track important business metrics and take your business to the next level.

Business intelligence unlocks a whole new dimension for your business to thrive within, so taking advantage of BI is essential for any business looking to thrive in the modern world.

We believe that BI is one of the most important parts of any modern business. That’s why in this article, we’re going to take a look at the importance of business intelligence, and how it can help your business thrive.

What is Business Intelligence?

Business Intelligence (BI) is the term for the technologies and strategies that companies use to track and analyse their business metrics and turn them into actionable insights to inform business decisions.

These key metrics are turned into insights by tools such as Power BI and can be used to analyse trends and patterns and to make key business decisions with the intelligence to ensure that you won’t be making an incorrect choice for the health of your business.

BI is one of the most important aspects of any modern business — utilising a tool like PowerBI to ensure that your business is able to know how to move forward with a strategy successfully is a vital tool for ensured success.

Analytics such as the ones provided by BI are important for any business, as they allow you to ensure that your business’ key decisions will be successful.

For example, telecommunications provider T-Mobile uses Microsoft Power BI to refine its data quality and use data visualisation to be able to create informed decisions going forward.

With their use of Power BI, T-Mobile can accurately and effectively communicate and report key metrics and data, meaning that data analysis and data reports became both more efficient and effective.

Using the automation tools within Power BI, T-Mobile was able to ensure that the whole reporting process was even more streamlined. With simple but powerful automation, a tool like Power BI can take your BI capabilities to the next level.

The Importance of Business Intelligence

Gain Customer and Business Insights

BI uses trends and patterns to create insights for your business and regarding your customers. This lets your business make informed key decisions based on the data you have, which is the key way to ensure that your decisions are successful.

The insight visualisation within a tool such as Microsoft Power BI makes this process much easier too. Being able to visualise data will help you analyse and process it better, making your decision-making process much more refined.

This can be useful for any company, as data is key to ensuring that your business knows which steps to take to thrive going forward.

Improve Efficiency

Analysing data and finding trends manually can take time and can easily be missed. BI simplifies the whole process and makes it more efficient for your organisation, as trends and insights are made apparent within a matter of seconds.

Not only does this remove the work that is needed to generate the insights and analysis manually, but it also makes data available as soon as it is needed. This means that the data is accessible without delay, and work can be done much more quickly and efficiently.

Generate Actionable Insights

Data analysis is important even if not using BI, however not all insights are actionable. BI removes the risk of wasting time with unactionable data by providing insights that are both actionable and have a great impact.

Actionable insights can be a struggle for a lot of companies not using BI. The insights and reporting provided by a tool like PowerBI can be a game changer for any business that is struggling to take action to help their business thrive, as the data analysis options provided by BI mean that you can make more informed decisions.

Tell a Story with Data

Data is a very powerful tool and can be used to tell a story and influence key decisions and opinions anywhere. However, to use data in this fashion, it needs to be easy to understand. After all, who’s going to care about your data if they don’t understand it?

Microsoft’s Power BI’s data visualisation features make your data beautiful, and easy to understand and process. From graphs to charts, Power BI can showcase your data and show off the best parts of it.

Simplify Reporting

Using automation, BI is able to self-report information and data with ease. This means that you don’t have to dedicate time and resources to ensure that data is reported correctly and efficiently throughout your organisation.

Without BI, reporting can be strenuous for your organisation whilst also being incorrect and incomplete. BI removes all human error and bias, meaning that you can easily access the correct information whenever you need it.

How We Can Help with BI

BI is an important tool in any modern business’s arsenal and is a great way to ensure the success of your organisation’s strategies and plans going forward. Data is crucial to ensuring that you make the right business decisions and avoid wasting time and resources on a strategy that may not be correct for your business.

Utilising a tool like Microsoft Power BI is a great way to take advantage of automation capabilities whilst ensuring that you have access to the best data analysis tools available. There’s no better way to ensure that your company’s data is used effectively whilst also simplifying the whole reporting process.

Ready to get started with implementing BI into your organisation? Contact us today, and see how we can help!