Trends Shaping the Digital Landscape

21 Aug Trends Shaping the Digital Landscape

Posted at 08:07h in Cybersecurity by Simon Spencer

In the modern world, your online security is paramount. Your data is your most valuable asset, and protecting it is above all. Cybersecurity is not a joke, and companies around the globe are taking notice — and ultimately trying new strategies to protect themselves.

To make sure that you can keep ahead of the attackers, and stay protected in the long run, it’s vital to be up-to-date on the latest trends and information in regards to cybersecurity. Being in the loop about how other companies are taking steps to protect themselves can be the difference between sanctity and chaos for your business.

In this article, we will go over the ins and outs of cybersecurity in 2024 — all of the key information and everything you need to know to protect your business. We’ll go over the three key trends you should be aware of, and tell you how you can get support with your cybersecurity strategy.

Overview of Cybersecurity in 2024

With 50% of businesses having experienced a cyber attack or cybersecurity issue, one thing is for sure — cybersecurity is vital in 2024.

There are a few key factors to consider about cyber attacks, and how they’re becoming far more dangerous in the modern world.

The Rise of AI: Artificial intelligence has completely turned the world of cybersecurity on its head. Attacks are now using AI, meaning they’re getting not only smarter and more complex but also more replicable, from social engineering to ransomware and everything in between.
Ransomware: Ransomware and extortion attacks are still extremely popular, as they’re a great way to target and exploit data.
Supply Chain Attacks: Supply chain attacks and exploits will be a massive threat vector in 2024. Lots of companies use external services as part of their infrastructure, and so taking out those services can do massive damage

On top of this, there have been a lot of data breaches over the last few years, and 2024 isn’t looking to slow down whatsoever. Apple, Meta, and Twitter have all experienced major data breaches this year, and it’s looking like no company is exempt — with a few major data breaches occurring worldwide every month.

This is why it’s vital to keep up to date with the latest information on cybersecurity — with so many of these advancements happening so quickly, and other advancements like quantum computing-based attacks on the horizon, you need to start thinking about your company’s cybersecurity strategy immediately.

Key Trends in Cybersecurity

Rise of AI and Machine Learning in Cybersecurity

Much like the rise of AI in cyber attacks, AI and machine learning can also be used to combat cyber attacks and improve cybersecurity standards within your business. Their impact is massive, due to the sheer power and efficiency that comes with artificial intelligence.

Here are some of the key ways that AI is helping businesses with their cybersecurity —

Enhanced Threat Detection: Using AI and machine learning, you have a sophisticated way to detect threats and predict when threats are lurking. Using patterns, anomalies, and other contextual information, AI can make sure that you’re aware of any threats on the horizon.
Proactivity: On top of this, you can use AI to be proactive and implement measures based on whatever is predicted and detected. This change from reactive to proactive security can put you miles ahead of any attackers.
Automation: Automating cybersecurity tasks like vulnerability scanning, patch management, and incident response means that you can free up personnel within your business, as well as eliminate human error. This means your experts can work on more complex problems, and you don’t have to worry about human error at all.

Many businesses are using AI as a key part of their cybersecurity strategy, and it’s vital to make sure that you’re aware of how powerful it can be.

Growth of Cloud Security Solutions

Cloud computing has grown rapidly over the past few years, meaning that demand has naturally gone up. With the aforementioned cybersecurity threats in 2024, it’s critical to make sure that cloud providers can provide all of that demand thoroughly with attention to security.

There are a few things that cloud providers have implemented and encouraged to make sure that they can provide great security for their customers —

Cloud Native Application Protection Platforms (CNAPPs): CNAPPs are unified platforms that offer comprehensive protection for cloud-native applications and infrastructure.
Cloud Security Posture Management (CSPM): This is an approach, which helps organisations assess and improve their cloud security posture continuously.
Cloud Access Security Broker (CASB): CASBs give you visibility and control over cloud applications and data, letting you mitigate risks associated with cloud adoption.

Importance of Zero Trust Architecture

Zero Trust Architecture (ZTA) is a security model that’s built on the principle of “never trust, always verify”. Whereas traditional security models used perimeter defences like firewalls and simply relied on one-time, credential-based verification, ZTA aims to constantly verify users.

This tackles the growing global nature of security — between the issue of remote working and the ability for people to attack your organisation remotely with ease, ZTA lets you facilitate the former without falling at risk of the latter.

ZTA is just far easier and more efficient too, as it simplifies access controls and reduces security friction all around. This will improve productivity and make it so your employees can carry on with work without getting bogged down by security.

How to Get Started

Cybersecurity is vital, and making sure that you’re up to date with the latest trends and information regarding cybersecurity can help you ensure that you’re prepared for any threats that could come your way. By taking advantage of new technologies and innovation, you can take security fully into your own hands.

If you’re looking to strengthen your cybersecurity posture but don’t know where to start, reach out to us today. We’re here to help, and to ensure that you’ve got the support that you need along the way.